Your step-by-step playbook for 2025 Value Meetings
A Value Meeting is a strategic conversation between a VSP Ambassador and an optometric leader—typically a State Optometric Association (SOA) board member or other decision-maker. The goal: to advocate for the value VSP delivers to private practice optometry, strengthen partnerships, and share critical information.
As an Ambassador, you are expected to:
Complete five Value Meetings in 2025
Use approved talking points to ensure consistency
Fill out the short survey after each meeting
Report insights and challenges to help refine the Ambassador Program
Step-by-Step: How to Execute a Value Meeting
Identify Who to Meet With
Start with your state’s optometric association board members, legislative committee chairs, and influential private practice leaders.
→ Action: Write down 5 names to target first. Need help? If you’re unsure who to target, reach out to the Ambassador Team for suggestions. We can help you identify key leaders in your area based on recent activity, association roles, or past engagement.
Schedule the Meeting
Use email, text, or event networking to set it up. Virtual or in-person is fine.
→ Action: Get your first meeting on the calendar by June 2, 2025.
Prepare for the Conversation
Reinforce your approach by revisiting the communications strategies from the Q1 Pop-Up Call and Ambassador meeting. These tools are designed to help you lead confident, productive conversations. Choose 1–2 key messages that fit your audience.
→ Action: Come ready with 2 VSP messages + 1 question to ask (see examples below).
Lead the Conversation
Keep it personal, but focused. Your job is to:
Advocate for VSP’s value
Share how VSP supports private practice
Listen for feedback or concerns → Tip: Use examples from your own practice when possible.
Complete the Survey
After each meeting, fill out the Value Meeting Survey to log the conversation.
→ Required: This is how we track and learn from your meetings, as well as identify any additional support that’s needed.
Stay Engaged
Join the quarterly Ambassador Value Meeting Pop-Up calls, share what’s working, and ask for help if needed.
→ Next Call: Expected in July.
→ Between Calls: Keep the momentum going by scheduling meetings, using the talking points, and reaching out to the Ambassador Team if you need support or ideas.
Quick Message Formula
“I want to meet with you because I care about the future of private practice.”
“Here’s how VSP is helping providers stay independent and successful…”
“What are you hearing from other ODs, and how can we support?”
Ask These Questions During Your Meeting
What keeps you up at night about the profession right now?
Where do you see room for stronger support from VSP?
What concerns do you have about anti-managed vision care legislation?
How can I help you better understand what VSP offers providers?
Equations for Success
Right People + Right Message + Right Setting = Real Influence
→ Identify the right leader
→ Deliver a focused message
→ Meet them where they are (events, board meetings, coffee, etc.)
Need Help or Have Questions?
Contact: Christine Haddon
Email: Christine.Haddon@vsp.com | Cell: 916.600.9442
Conclusion
You’re not just representing VSP—you’re shaping the future of private practice. Start with one meeting. Use the tools. Ask great questions. Share what you learn. Let’s get to 300 completed Value Meetings, together.