VSP Eyewear Product Prices Will Remain Stable Through 2025 Despite Tariff Increases

VSP Vision™ is committed to keeping costs stable for our stakeholders, including VSP network doctors, eyewear customers, and Vision Care clients and members, during this time of economic uncertainty. We appreciate your partnership, and to minimize impact to you and your network peers, we are proud to share that we will not raise prices for Marchon and Altair products through the end of 2025.  

Additionally, Marchon and Altair have begun introducing over 100 new styles at lower price points that will become available this year. These frames can be fully covered by vision insurance frame allowances so that VSP members and consumers can maximize their vision benefits. 

While tariffs are not in our control, we are closely monitoring all developments related to increased import tariffs for goods coming into the U.S. VSP remains committed to the long-term success of the profession and to providing affordable, high-quality products that consumers and our members want to purchase. 

To learn more, read the customer letter by Scott Hopeck, VSP Vision Chief Commercial Officer.